Get ready, Dongguan — the golden ticket has landed! This October, the world-renowned Broadway musical Charlie and the Chocolate Factory, based on Roald Dahl’s beloved story, will make its long-awaited Asian debut at the Dongguan Yulan Grand Theatre.
Show Dates:
October 23 – November 2
Dongguan Yulan Theatre
Featured as the grand finale of the 10th China Dongguan Musical Festival
This landmark production features an original Broadway creative team, state-of-the-art stage effects, and breathtaking design, bringing Willy Wonka’s whimsical candy kingdom to life for the very first time on an Asian stage.
For many who grew up in the 1990s and 2000s, Charlie and the Chocolate Factory was an unforgettable part of childhood — first with Tim Burton’s iconic 2005 film, and most recently with the 2023 movie Wonka starring Timothée Chalamet. Now, in 2025, the story returns as a brand-new stage musical — but this time, instead of watching it on screen, audiences can step into a 4D theatrical experience that turns cinematic magic into live, tangible wonder.
Audiences can expect dazzling scenes like chocolate waterfalls, fizzy lifting drinks, and fantastical candy machines. The show’s musical style blends retro swing, jazz, and playful piano themes with original Broadway compositions, making it a delight for all ages — kids, families, and nostalgic adults alike.
Tickets go on sale July 22, with exclusive early performances (“First-Taste” shows) from October 23–26. Prices range from 100 to 980 RMB, with limited-time discounts of up to 40%.
In preparation for the premiere, the international production team will arrive in Dongguan this September for full technical rehearsals — building everything from chocolate rivers to flying elevators. The effort highlights Dongguan’s growing reputation as a powerhouse for global-scale cultural productions, backed by its strong manufacturing and logistics capabilities.
Dongguan will not only be the first stop of this spectacular musical in Asia but also the city where the magic begins. Don’t miss your chance to experience the wonder of Wonka like never before — live, up close, and sweeter than ever.